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Request for Proposals – Digital Fundraising Consultant

What We’re Looking For

ActionAid USA is looking for a creative and organized Digital Fundraising Consultant to take on core aspects of the individual giving program, starting on July 15, 2024 (or sooner) for a six month engagement, with the possibility to extend the contract. The consultant will be responsible for implementing digital fundraising strategies to support our mission of achieving social justice, gender equality, and poverty eradication.

Scope of Work

  • Develop and execute digital supporter communications including writing email appeals and monthly newsletters, developing digital campaigns, and growing ActionAid’s membership program.
  • Manage emergency campaigns in the wake of disasters and conflict alongside Communications staff.
  • Maintain and expand AAUSA’s partnerships with third-party giving platforms.
  • Manage high quality donor care, including emails and phone calls with current and potential donors to AAUSA.
  • Collaborate with the communications team to align fundraising efforts with our overall messaging and branding.
  • Conduct monthly reconciliations in concert with the Finance Department.
  • Analyze and report on the performance of digital fundraising initiatives.


  • Proven success in producing requested deliverables, particularly for similar organizations.
  • Track record of understanding and working with non-profit organizations to develop and execute a digital fundraising strategy.
  • An understanding of the work management and collaboration styles inherent to nonprofit work and the ability to navigate existing cultural norms of the organization.
  • Proven experience in digital fundraising and campaign management.
  • Strong understanding of digital marketing tools and platforms.
  • Excellent analytical and communication skills.
  • Ability to work independently and meet deadlines.
  • Commitment to ActionAid’s mission and values, particularly feminist leadership.
  • Priority is given to applicants based in the DMV area and consultants, individuals, or groups led by people of color who have a strong understanding of the intersections of social injustice and fundraising.

Proposal Submission

We look forward to receiving your proposal and potentially working together to further our mission of achieving a just, equitable, and sustainable world. 

Interested candidates should submit an RFP response that includes the following:

  • Outline your approach: Create a proposal outlining your approach to digital fundraising and your strengths related to the work outlined above.
  • Share examples: Share two examples of past digital fundraising campaigns and their outcomes. Within this section, link to (or attach separately) two work samples (redacted, if needed) that demonstrate your strengths.
  • Tell us more about you: Include a brief biography. Link to (or attach separately) your resume, highlighting relevant experience.
  • Share reference information: Provide the contact information for two clients (former or current) who can serve as references and know ahead of time to expect our call.

Timeline & Compensation

ActionAid USA will provide compensation of $65-75/hour for 30-40 hours/month over a 6 month engagement (ending December 20, 2024).

  • July 4 (midnight EDT): Deadline for proposal submission
  • July 8 – 9*: Candidate interviews
  • July 15: Ideal start date

*Our consultant selection process is operating within a quick timeline. As such, we encourage you to be optimistic about your candidacy and ensure you have time saved on these two dates for a potential interview.


Meredith Slater, Director of Development,

Our Commitment to Safeguarding 

ActionAid USA is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. We are also committed to preventing and responding to any form of sexual harassment, exploitation and child abuse and abuse of adults at-risk, whether carried out by staff/representatives or resulting from our work. ActionAid USA expects all staff, consultants, interns and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. 

ActionAid USA is an equal opportunity employer. We are committed to diversity, inclusion, and feminist and anti-racist principles. Women, people of color, and people who identify as LGBTQIA+ are strongly encouraged to apply. ActionAid USA staff are unionized under SEIU Local 500 and this position is part of the collective bargaining unit.